Corporate social responsibility

The RAC has embedded Corporate Social Responsibility (CSR) throughout the business, with a continued focus on enhancing road safety, improving fuel efficiencies and in developing innovative new products and services for members.

Motorists continue to face pressures from the rising costs of motoring and the RAC continues to champion their views through effective lobbying and campaigns.

The annual RAC Report on Motoring demonstrates the RAC’s commitment to making motoring safer, more affordable and enjoyable.

Road safety is another important aspect and the RAC was pleased to launch its own Child Road Safety campaign in conjunction with the Department for Transport in March 2014. For more information visit

Trust and integrity

Ethical conduct and good governance are critical to the RAC’s success. The Group’s governance systems are designed to manage risks, plan for long-term continuity, and foster sustainable growth.

Putting members and customers first

The RAC is proud of its rich history and over a century’s experience of keeping the motorist moving. The RAC has built its reputation as a trusted automotive services provider, providing membership benefits that are relevant, informative, and affordable and which reward the Group’s loyal members. We continue to look for innovative and creative ways to make motoring easier, safer, more affordable and more enjoyable for members. The RAC operates a Treating Customers Fairly committee to ensure fair outcomes are delivered to customers. Separately, the Group operates a Root Cause committee to review complaints with the aim of making changes to prevent re-occurrences.

Code of conduct

The RAC operates a code of business conduct and an essential learning framework which sets out the Group’s expectations for all colleagues to behave ethically in everything they do. Through interactive e-learning, the RAC equips colleagues with the knowledge and skills to make the right decisions if they are ever confronted with an ethical dilemma.

Privacy and data protection

As data networks and web-based information systems become increasingly prevalent, the RAC recognises and understands that people want to feel confident that their data, information and communications are secure. As a result, we continue to invest in IT systems and processes to protect customer and colleague data, and to raise awareness about the importance of privacy and data protection. An example of the changes made to improve the security of customer data has been the introduction of iPads for our external sales force which means that customer data is now transmitted through a secure network rather than relying on paper forms.


Membership that makes motoring safer is a key component of the RAC’s community work. We are committed to making motoring safer in the UK and have forged strong links with the governmental and charitable associations on the issues that impact safety on the UK’s roads. This year has seen us launch a national campaign in partnership with the Department for Transport aimed at schools to increase road safety education, bringing road safety to the forefront of people’s minds.

The RAC also encourages colleagues to take part in events and initiatives that support and encourage bonds with local communities. Colleagues have generously given their time, money and in some cases sweat and tears to support numerous good causes throughout the year. Here are a few examples of the great causes that the RAC and its colleagues signed up to in 2013:

  • Walk for Heroes – the RAC sponsored walk across the hills of Shropshire raised over £6,000. The RAC also provides the Help for Heroes charity with free breakdown cover for their vehicles.
  • Annual Christmas Tree Appeal (now in its 24th year) that provides toys and gifts to different hostels and refuges across the West Midlands.
  • Children in Need, raising over £1,000 with colleagues giving generously, in addition to taking part in a driving simulator competition and a bake-off competition.